Social media platforms like Facebook and Instagram used to places where people went to be entertained and businesses didn’t pay much attention to them. Today it’s a whole different ballgame and if you’re a business owner you need to understand the role social media plays in your business growth. Whether you advertise on these platforms or just engage with customers. Don’t overlook how important social media is to your business, now let’s look at how to make it work for you.
Social media allows you to introduce your business to new people. Facebook alone has 2 billion users, all of them ready to see different products. It doesn’t matter if you’re a local business or a global ecommerce brand you can get your brand in front of potential customers. You can detail all of the features and benefits of your product, create compelling content and drive traffic to your website.
Social media platforms provide some incredible insight into who sees your posts and pages. It can show you what’s trending so you can tap into it and increase your audience. If you are advertising the targeting you can do is incredible.
You can interact with your customers immediately, many customers are willing to comment on your page while they won’t call your customer service line. This allows you to solve any issues right away and improve your relationships with your customers. Brands that are active on social media have a much higher customer approval rating than those that don’t.
Social media also allows you to check the posts and pages of your competitors to see what kind of engagement that they are getting. Are there customers happy? What are they doing that you’re not? This will allow you to build a strategy to beat out your competition.
The advantages that social media can provide your business are incalculable but it is more than just throwing the occasional post on your Facebook page. You need to know how to make it work for you. Which platform works best for the type of business that you are in, if you cater to millennials then you want to be on Instagram or Snapchat. Do you work in the B2B space, then LinkedIn can be a gold mine. Next you need to figure out how to engage your audience so that they become customers rather than just fans or followers. Working with a credible social media agency can help turn your social profiles into profit generating machines.