Finding the Right Keywords

Finding the right keywords can make a difference in the amount of traffic and ultimately customers you get from the search engines.  Think about your own actions when you are looking to find a local service, you probably check Google first, most people do.  There are dozens of businesses that are competing for a couple of spots on the front page so you need to get your SEO on point if you want to be in those few spots.  When it comes to SEO you need to find relevant keywords that connect your buyers to your business.  Here are some techniques to help you do that.

Define Your Business

Keyword research can be one of the more tedious parts of SEO but it is necessary to your success.  You need to track who visits your website and why, where does your existing traffic come from and what terms did they search to get there.  If you haven’t already then you need to install Google Analytics on your site.  It will show what keywords are effective in driving traffic and where it is going.  It can show you where your customers are coming from.  You can use it to fine tune your SEO campaigns to help you attract relevant visitors.  Here is a quick tutorial on how to use analytics.

Check Out Your Competition

If you want to beat your competition you need to know what they are doing.  Do your own tests, type in the keywords you want to rank for and see who is showing up.  Take a look at their sites and see how they have them optimized.  There are tools you can use where you plug in the URL of your competitor and it will show you what they are ranking for.   The more information you have the better off you will be, and this type of research can show you keywords that you haven’t been targeting.

Longtail Keywords are Your Best Bet

General keywords like “attorney” are nearly impossible to rank for and you don’t want to bother anyway, they are far too vague.  Using longtail keywords allows you to find keywords that are very specific to what you sell.  Yes, they do provide less traffic but it is traffic that is far more likely to make a purchase from you.  It allows you to target people looking for exactly what you specialize in.

Research First

Keyword research should be the very first thing you do in any SEO campaign, regardless of the type of business that you are in.  A solid keyword strategy will help you rank higher in local search results.  If you are unsure about how to go about improving your rankings then working with digital marketing firm can definitely help.