Blogging is a great way to share your knowledge and it’s a great way to drive traffic to your website. First you need to rank highly in the search results in order to get traffic to your blog. You may already be aware of the basics like building backlinks or sharing across social media but that isn’t the end. There are lots of factors that go into improving your rankings and some that you may overlook. Here are 5 SEO tips to improve the rankings on your blog.
A Great Headline
How exactly does a great headline help improve your rankings? It helps in a couple of ways, first your headline should include the keywords that you are trying to rank for and it lets Google and your readers know what your post is about. A good headline can do a lot for your click through rate, even if you’re at the bottom of page 2 the more clicks you get on your article the higher Google values it. A good eye catching headline can do a great deal to boost your rankings.
There are do-follow and no-follow backlinks, ideally you want more do-follow links going to your blog. A link is like a vote from another site saying that your site has good information. However not all backlinks are created equal and you want to make sure that you are getting high quality relevant links from trusted sites. Look for opportunities to guest post on other good quality blogs or social shares. Do not ever buy links, your site can end up getting penalized and that is hard to recover from.
Use Images and Alt Tags
Images make your blog easier to read and more appealing, each image should have an alt tag. The alt tag tells Google what your image represents and it serves as a keyword. Many bloggers are very good about including images in their posts but overlook the alt tag.
Link to Trusted Authority Sites
It is important to outbound links as well as inbound. It shows Google that you are involved in the community and providing your readers with quality information from other credible sources.
Longer Content is Better
The more relevant content on a topic you can provide the better, and Google loves long content. That being said don’t make your posts wordy and repetitive, you still need to create a quality post that readers enjoy. Your post doesn’t need to be the length of a novel, but 500 words should be your bare minimum.
These are important factors that many bloggers overlook, pay attention to them and watch your rankings climb.
Finding the right keywords can make a difference in the amount of traffic and ultimately customers you get from the search engines. Think about your own actions when you are looking to find a local service, you probably check Google first, most people do. There are dozens of businesses that are competing for a couple of spots on the front page so you need to get your SEO on point if you want to be in those few spots. When it comes to SEO you need to find relevant keywords that connect your buyers to your business. Here are some techniques to help you do that.
Define Your Business
Keyword research can be one of the more tedious parts of SEO but it is necessary to your success. You need to track who visits your website and why, where does your existing traffic come from and what terms did they search to get there. If you haven’t already then you need to install Google Analytics on your site. It will show what keywords are effective in driving traffic and where it is going. It can show you where your customers are coming from. You can use it to fine tune your SEO campaigns to help you attract relevant visitors. Here is a quick tutorial on how to use analytics.
Check Out Your Competition
If you want to beat your competition you need to know what they are doing. Do your own tests, type in the keywords you want to rank for and see who is showing up. Take a look at their sites and see how they have them optimized. There are tools you can use where you plug in the URL of your competitor and it will show you what they are ranking for. The more information you have the better off you will be, and this type of research can show you keywords that you haven’t been targeting.
Longtail Keywords are Your Best Bet
General keywords like “attorney” are nearly impossible to rank for and you don’t want to bother anyway, they are far too vague. Using longtail keywords allows you to find keywords that are very specific to what you sell. Yes, they do provide less traffic but it is traffic that is far more likely to make a purchase from you. It allows you to target people looking for exactly what you specialize in.
Keyword research should be the very first thing you do in any SEO campaign, regardless of the type of business that you are in. A solid keyword strategy will help you rank higher in local search results. If you are unsure about how to go about improving your rankings then working with digital marketing firm can definitely help.