Blogging is a great way to share your knowledge and it’s a great way to drive traffic to your website. First you need to rank highly in the search results in order to get traffic to your blog. You may already be aware of the basics like building backlinks or sharing across social media but that isn’t the end. There are lots of factors that go into improving your rankings and some that you may overlook. Here are 5 SEO tips to improve the rankings on your blog.
A Great Headline
How exactly does a great headline help improve your rankings? It helps in a couple of ways, first your headline should include the keywords that you are trying to rank for and it lets Google and your readers know what your post is about. A good headline can do a lot for your click through rate, even if you’re at the bottom of page 2 the more clicks you get on your article the higher Google values it. A good eye catching headline can do a great deal to boost your rankings.
There are do-follow and no-follow backlinks, ideally you want more do-follow links going to your blog. A link is like a vote from another site saying that your site has good information. However not all backlinks are created equal and you want to make sure that you are getting high quality relevant links from trusted sites. Look for opportunities to guest post on other good quality blogs or social shares. Do not ever buy links, your site can end up getting penalized and that is hard to recover from.
Use Images and Alt Tags
Images make your blog easier to read and more appealing, each image should have an alt tag. The alt tag tells Google what your image represents and it serves as a keyword. Many bloggers are very good about including images in their posts but overlook the alt tag.
Link to Trusted Authority Sites
It is important to outbound links as well as inbound. It shows Google that you are involved in the community and providing your readers with quality information from other credible sources.
Longer Content is Better
The more relevant content on a topic you can provide the better, and Google loves long content. That being said don’t make your posts wordy and repetitive, you still need to create a quality post that readers enjoy. Your post doesn’t need to be the length of a novel, but 500 words should be your bare minimum.
These are important factors that many bloggers overlook, pay attention to them and watch your rankings climb.